Longines Geneva

Longines and Its Contribution to the Watch Industry

Longines is among the top watch manufacturers in the world. It is a part of the luxury Swiss watch manufacturers as its products have all been able to pass the careful examination of watch experts in order to determine whether or not the quality of each watch is par to the standards of the public.

Longines is one of the popular watch brands which have been able to produce several types of must loved products. The company was originally founded in Saint-Imier, Switzerland circa 1832 by a man called Auguste Agassiz. Although this was the year the brand was formally founded, the origins of the brand date back to as early as the beginning of the 1830s. Along with this development, the brand has been able to keep the same logo (a winged hourglass) since they first began. This logo has given them a record for holding the oldest logo in the watch manufacturing industry.

Among the many watches manufactured by Longines, the most popular is its Aviators. This watch has been designed in order to help pilots with their air navigation. As the story goes, one of the directors of the company was a good friend of Charles Lindbergh. It was after his transatlantic flight that Lindbergh was able to design a pilot watch. And this watch became the Aviator. The watch has been built with Lindbergh’s strict specifications and keen eye to detail. And this proved to be much of an advantage to Longines and Lindbergh as it is still being produced today, despite being the most popular.
Since it started, the brand has always been known for its attention to design and providing precision quality watches. It is for this reason why Longines is the choice of timepiece apparel by several famous aviators, pioneers, and explorers. In fact, the brand has provided watches which were used during the first modern day Olympics back in 1892. In addition, Longines traveled with Arctic Louis Amédée de Savoie to the North Pole in 1899.
Through all its hardships and struggle in the years of producing watches, Longines has always strived for producing only elegantly designed and technological innovations for timepieces. This has led them to being the first to be used as the automatic timekeeping device during the 1912 Federal Gymnastics held in Basel. Today, the brand is owned by The Swatch Group. And through the years, sport watches and chronographs have been closely associated with the brand, Longines.

Longines – Remarkable Commitment to Serving precision elegance and sports since 1832
A prestigious Swiss watch-making powerhouse, Longines traces its roots, almost two centuries ago, to a small village from Switzerland, St. Imier, and through the years, it established a well-grounded reputation of watch-making mastery, devotion to its fine watch-making traditions, and impeccable quality, no wonder the brand is one of the trendsetters of the entire luxury watch-making industry.
A true watch-connoisseur will surely know that the brand outstands, mainly through creating sporty chronograph models, which embody exceptional timekeeping accuracy, reliability and an unmistakable sense of aesthetic purity and sobriety, and that the brand is the official timekeeper of many prestigious federations and championships.
As we discover from the brand’s official website, the brand was created as a small business in Saint-Imier, by an enthusiast entrepreneur, Auguste Agassiz, and the brand’s initial name was Agassiz & compagnie.
However, the manufacture produced timepieces according to traditional methods, which implied that some of the assembly processes were performed by the watchmaker at home. This traditional manufacturing process took a lot of time, and sometimes was defective, that is why, an heir of the brand’s creator, Ernest Francillon, decided to change the process fundamentally.
He decided to build a factory, which would host the entire watch production process, and in order to achieve this end, he bought a land, called Les Longines, an investment that proved to be extremely profitable, and that gave the name of his company.
Through the years, the brand experienced a spectacular growth, being represented all over the Globe, and, among watch-connoisseurs and enthusiast collectors, it started to be associated with mechanisms of immaculate accuracy and exceptional finish, which received countless international prizes.
It is worth mentioning that the brand’s in-house developed calibers, and their legendary precision, brought a very privileged partnership with the world of sports, and that Longines patented several ingenious devices for accurate timings, such as the broken wire, used in 1952 by the Swiss Federal Gymnastics, or the Photogines which linked timing and a photo finish.
Currently parented by the world’s leading provider of horological products, the Swatch Group International, Longines preserved unaltered its commitment to its core values, and never ceased to create outstanding wristwatches characterized, by unmatched functionality, precision and fresh sporty design.

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