Mido Multifort - Mido Geneva

Price - Mido Multifort Geneva

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Mido Multifort: The Success Story

Mido Multifort is one of the classical timepieces which have been manufactured by the brand called Mido. And because of this success, the brand has been able to manufacture a special edition into the collection called the Mido Multifort Chronograph special edition. As always, this new watch will be one that many will find appealing.

The Mido Multifort is a symbol of true design. It is the classical timepiece of the brand which can be dated back to the 1930s design complete with riveted steel and an aerodynamic form. Along with this, the new special edition of the watch contains a big similarity that can only mean it is still part of the collection. The watch bears the signature colors of the brand, black and orange. It is this color trademark that allows people to initially associate a watch with the Mido brand as it produces a contemporary feel that none other is able to produce. At the same time, it exudes characteristics of being reliable, strong, and good looking; the qualities of which the Multifort line stands firm by.

Mido knows that every age has its unique innovations and challenges. And it was this idea that was responsible for launching the streamlined styling when they started producing industrial designs in 1929. This was a big turning point in their creation of products. With this innovation, the brand started to concentrate on pragmatic ergonomics and aerodynamic lines. This then resulted for the brand to start having an extensive usage for steel and material treatments that allowed particular natural constraints to be manufactured in order to meet the brand’s aesthetic standards.

The first time Mido launched the Multifort collection was in 1934. It was the time when the launch was spearheaded by Georges Schaeren and his team of technicians and engineers. As a result of their hard work, they were able to produce a watch so robust, resistant and dependable that it exuded its own charisma. And this was the reason why many used the collection as a reference for those with high standards. Along with the production of this watch, many top executives became too pleased. Some were even thoughtful enough to handwrite letters of appreciation to the head office of the company. These letters can be seen in the archives of Mido.

After hearing much adieu about the Mido Multifort watch, it was only natural that the brand came up with a special edition watch to celebrate its success. And because of this, it was considered as a significant model among many others. The watch that provides great store through its aesthetic quality: the Mido Multifort.

Mido Multifort in photo.